Auckland's Climate Action Plan



Sharing stories to inspire climate action

Posted by Simon Millar (Admin) 11 months ago

The world faces environmental challenges on a daily basis, and the imperative is on us to develop solutions and build resilience to the impacts of climate change. In the future we can expect the impacts to be even greater, influencing our economy, our environment and our daily lives. 

Climate impacts touch the lives of everyday New Zealanders with more frequent and severe storms and drought, as well there is global and domestic pressure to lead and respond to climate change. So what more can we do?

To better understand our options for adaptation and the quest for resilience we need to engage our communities in climate change issues and solutions. Too often climate change is an area of discussion focused on science or politics, and so it’s an easy subject to pass over as something someone else can deal with.

We believe that sharing stories is one way to connect people and engage communities - something our culture already does very well. In fact, the history of Aotearoa is woven together with stories that communicate our relationship to our landscapes, our water, our air, our people.

Sharing stories can also help catalyse action. We have shown this by developing an ecosystem of thought leaders who put forward opinions on how we make the most of our natural advantages to drive a healthier, wealthier future for all New Zealanders. 

This is why we are introducing The Human Element documentary to New Zealand, a new film by renowned environmental photographer James Balog (Chasing Ice) and Kiwi-born producer Olivia Ahnemann of Academy Award nominated The Cove.

The film examines the reality of climate change and how it is challenging us to re-evaluate our relationship to the natural world through the basic constituents of life - earth, air, water and fire. It is a riveting and visually rich drama telling stories across the backdrop of real time climate change and connecting audiences to the everyday experiences of climate change in the lives of American people.

The movie also points to the possibilities of creating a different relationship with our environment. It’s these themes - the everyday impacts and solutions of climate change that we want to get a better sense of in New Zealand. How has climate change affected everyday people, families and communities? What does climate change look like? What do solutions to climate change look like?

We invite New Zealanders to share their climate stories by taking a picture and sending it in with a short explanation to


Simon Millar, Executive Director
Pure Advantage 

Simon's post-grad life began working to launch Sky TV and then as an Assistant Director to Jane Campion on The Piano. Making good coffee got Sam Neill to ask him to work on Jurassic Park and from there began a career as a Talent Manager and Executive Producer in Hollywood for the next two decades. An epiphany happened earlier this century when setting up a TV series based on climate change and Simon felt the need to save the planet and upskill at the University of California Los Angeles (UCLA) and Santa Monica College, CA. He gained diplomas in Global Sustainability for Business as well as accreditation in Leadership in Energy and Environmental Design (LEED GA). By 2015 he was back in Aotearoa helping drive Pure Advantage forward by developing the multi-sector media platform that it is today – investigating, promoting and communicating green growth opportunities that align to New Zealand’s natural advantages.


Join the campaign, spread the word:

Together with diverse national partners, Pure Advantage introduces The Human Element movie to New Zealand. Free stream the movie from October 9th @ 7:30 PM here

We are also offering a limited number of tickets to a special event premiere in Auckland as part of the Climate Change and Business Conference October 9th, @ 7:30 PM.

Share your climate story to  We will post compelling images and stories to our Instagram page.


Image credit and copyright - © James Balog

This post was edited on Oct 5, 2018 by Simon Millar

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